The ‘Zoella’ Renaissance: The comfort behind oldschool YouTube vloggers
If you’re like me, you will have stumbled upon a YouTube channel under the name ‘Zoella’ sometime in 2013 as a curious twelve year old. Zoella, also known as Zoe Sugg, has been uploading videos to the platform since 2009. Zoe began as a beauty vlogger, uploading clothing hauls, tutorials and collaborations with close friends. Many of her viewers found comfort in her videos, and her openness about her struggles with anxiety struck a chord of relatability with her audience. Over time, Zoe’s channel and popularity grew immensely, her peak being in 2014-15, where an exponential rise of British vloggers changed the YouTube scene forever - Zoe’s partner Alfie Deyes and her brother Joe Sugg were also a huge part of this and their popularity. So, where is Zoe now? Zoe still uploads to YouTube, on her second channel ‘Zoe Sugg’. Her main channel ‘Zoella’ is still public, with over 10 million subscribers, but she doesn’t upload to the channel any more. Over on ‘Zoe Sugg’, Zoe posts regular v...
